The Spin: Katie Wilson's Response to Seattle Shootings
Four deadly shootings in just over a month. Two very different responses from Seattle Mayor Katie Wilson's communications team — and two classic PR strategies worth breaking down.
First: hundreds of internal texts released late on a Friday before a holiday weekend. Transparency? Or a timed move to bury the news cycle?
Then: a Belltown response that leans hard on the idea that Seattle is "not unique" and every city faces this. True — but does it also shift attention away from the city's own response?
On this episode of The Spin, Luke Duecy breaks down both moves and the PR strategies behind the messaging.
