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Ross and Burbank

Uniform expert says Seahawks update will be ‘evolution’

In this Tuesday, Sept. 27, 2016 frame from video provided by the El Cajon Police Department, a man, second from left, faces police officers in El Cajon, Calif. The man reportedly acting erratically at a strip mall in suburban San Diego was shot and killed by police after pulling an object from his pocket, pointing it at officers and assuming a "shooting stance," authorities said. Some protesters claimed the man was shot with his hands raised, but police disputed that and produced the frame from cellphone video taken by a witness that appeared to show the man in the "shooting stance" as two officers approached with weapons drawn. (El Cajon Police Department via AP)

In 2012, a 10-year contract between Reebok and the NFL expires. Some think that Nike’s takeover means it’s a good time for teams to update their look on the field, and the Seahawks are talking about updating their style for 2012.

Paul Lukas runs Uni-Watch.com, the website that’s an “obsessive study of athletics aesthetics.” He’s heard the Seahawks may add feathers to the shoulders, much like University of Oregon’s uniforms.

It’s likely, says Lukas, that the new look for the Seahawks will be an evolution of style, rather than an a revolution.

But what the change really comes down to is dollars and cents. “If a team looks into changing the uniform, as the Seahawks are now doing,” he tells 97.3 KIRO FM’s Ross & Burbank, “it’s usually because sales are down.”

Luke Burbank wanted to check into the possibility of a throw-back uniform making the cut. But Lucas says that because the first question the uniform designers ask is, ‘will this sell?’ and not, ‘does this look good on the field?’ teams like the Seahawks will continue to update their style every few years or so.

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A speculative design of what new Seahawks uniforms might look like in 2012 (from PigSkinBuzz)

About the Author

Alyssa Kleven

Alyssa Kleven is an editor and content producer at MyNorthwest.com. She enjoys doting over her adorable dachshund Winnie - named for Arcade Fire front-man Win Butler.

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