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Ross and Burbank

Uniform expert says Seahawks update will be ‘evolution’

Lawmaker Julio Borges speaks as National Assembly President Henry Ramos speaks during a special session at the National Assembly in Caracas, Venezuela, Sunday, Oct. 23, 2016. Venezuela lawmakers gathered at a special session to debate ways to strike back after a court on Thursday killed their chances for staging a recall referendum to throw out President Nicolas Maduro. (AP Photo/Ariana Cubillos)

In 2012, a 10-year contract between Reebok and the NFL expires. Some think that Nike’s takeover means it’s a good time for teams to update their look on the field, and the Seahawks are talking about updating their style for 2012.

Paul Lukas runs, the website that’s an “obsessive study of athletics aesthetics.” He’s heard the Seahawks may add feathers to the shoulders, much like University of Oregon’s uniforms.

It’s likely, says Lukas, that the new look for the Seahawks will be an evolution of style, rather than an a revolution.

But what the change really comes down to is dollars and cents. “If a team looks into changing the uniform, as the Seahawks are now doing,” he tells 97.3 KIRO FM’s Ross & Burbank, “it’s usually because sales are down.”

Luke Burbank wanted to check into the possibility of a throw-back uniform making the cut. But Lucas says that because the first question the uniform designers ask is, ‘will this sell?’ and not, ‘does this look good on the field?’ teams like the Seahawks will continue to update their style every few years or so.


A speculative design of what new Seahawks uniforms might look like in 2012 (from PigSkinBuzz)

About the Author

Alyssa Kleven

Alyssa Kleven is an editor and content producer at She enjoys doting over her adorable dachshund Winnie - named for Arcade Fire front-man Win Butler.


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